What are segments in Analytics?

[artijain1900]

Hello friends,

What are segments in Analytics?

[sinelogixtech]

A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city

[Jasleen]

The purpose of segmentation is to better understand your visitors, and to obtain actionable data in order to improve your website

[fayeseom]

Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business. For example, if you find that users from a particular geographic region are no longer purchasing a line of products in the same volume as they normally have, you can see whether a competing business is offering the same types of products at lower prices. If that turned out to be the case, you could respond by offering a loyalty discount to those users that undercuts your competitor's prices.

[RH-Calvin]

A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.

[damponting44]

A cohort is bounded by a unified experience (eg: the class of 2017 MBA students at a university). A segment is a slice of people within a cohort (eg: all students who previously completed an undergraduate business degree prior to enrolling in the MBA).