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  1. #1
    Baby Hoster
    Join Date
    Dec 2016

    What factors affect quality score..?

    Hello friends,

    What factors affect quality score..?

  2. #2
    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads.
    Your Quality Score depends on multiple factors, including:

    Your click-through rate (CTR).
    The relevance of each keyword to its ad group.
    Landing page quality and relevance.
    The relevance of your ad text.
    Your historical AdWords account performance.

  3. #3
    Host Speech Heart
    Join Date
    Feb 2017
    To reiterate, your AdWords Quality Score depends on several factors, among them:

    - The relevance of your ad to the keyword.
    - The relevance of your ad to your landing page.
    - The historical performance of your account.
    - The click-through rate of your ad.
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