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  1. #1
    Baby Hoster
    Join Date
    Dec 2016
    Location
    India
    Posts
    91

    What factors affect quality score..?

    Hello friends,


    What factors affect quality score..?

  2. #2
    Host Speech Heart
    Join Date
    Oct 2016
    Posts
    663
    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads.
    Your Quality Score depends on multiple factors, including:

    Your click-through rate (CTR).
    The relevance of each keyword to its ad group.
    Landing page quality and relevance.
    The relevance of your ad text.
    Your historical AdWords account performance.

  3. #3
    Host Speech Heart
    Join Date
    Feb 2017
    Location
    Forum
    Posts
    758
    To reiterate, your AdWords Quality Score depends on several factors, among them:

    - The relevance of your ad to the keyword.
    - The relevance of your ad to your landing page.
    - The historical performance of your account.
    - The click-through rate of your ad.
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